Beach house will expand the events at Edgewater Live
The soon-to-open Edgewater Beach House played a big role in the programming for the 2017 Edgewater Live Thursday evening series.
''The beach house is a big component; it was really important for us to bring it to life and activate it,'' says Kelly Manderfield, Cleveland Metroparks chief marketing officer, of the two-story $4.3 million beach house, plaza and trails that the Metroparks have added to Edgewater Park through the winter.
The second level will havean open-air walkway that connects to the West 76th Street tunnel. The facility is slated to open later this month.
Each week, Edgewater Live will kick off at 4:30 p.m. on the Centennial Plaza at the beach house with performers from the Tri-C Creative Arts Program. The fun will then move over to the RTA Main Stage for the 6 p.m. headliner. The concerts run from June 8 to Aug. 10. See full schedule below.
Though the beach house will serve food and drinks, each week will also feature a variety of food trucks. Guests will be able to celebrate happy hour on the secondfloor of the beach house.
The partnership with Cuyahoga Community College is new this year.
''Tri-C was looking for an activity to highlight their creative arts program,'' says Manderfield.
The Metroparks were looking for ways to lengthen the evening for what has quickly become one of the biggest summer events in Cleveland. ''Cleveland Metroparks is excited to partner with Tri-C, bringing their performing arts program center stage and doubling the entertainment lineup this season,'' says Manderfield.
Last year, Edgewater Live attracted more than 100,000 fans over nine weeks.
''When we first started planning for it in 2014, we saw it as a new happy hour to target the folks drivinghome from downtown. But we ended up with something much bigger than that,'' says Manderfield.
''It really became a community celebration. When we took over the lakefront, special events like this were one of the main points the community asked for.''
Another lakefront area taken over by the Metroparks, Euclid Beach, will host a full summer of live music with the Euclid Beach Live Friday night concerts, beginning June 9. These concerts will also feature food trucks.
New this year is a Euclid Beach ''Cleveland'' script sign — the larger-than-life letters that have become an iconic visual and selfie station for Clevelanders and visitors alike. Now they can take their ''This is CLE'' picture on the East Side.